We significantly under-estimate the mounting performance pressure that digital technology infrastructures are generating on a global scale for individuals and institutions. To address these pressures, companies will need to ask the most basic question of all: what business are we in? Most companies today are an unnatural bundle of three very different business types: infrastructure management, product innovation and commercialization, and customer relationship businesses. To succeed in this new world, companies will need to choose one of these business types and shed the other two – this is critical to accelerating learning. Doing this effectively will require mastering the ability to participate in larger and larger ecosystems. The rewards are great: for the first time, we have the opportunity to shift from a diminishing returns business world to an increasing returns business world.
Enjoy John Hagel III at the 6th Global Peter Drucker Forum in Vienna, Austria.
John Hagel III has more than 35 years’ experience as a management consultant, author, speaker and entrepreneur. He currently serves as co-chairman of the Silicon Valley-based Deloitte LLP Center for the Edge. Before joining Deloitte, John was an independent consultant and writer and prior to that was a principal at McKinsey & Company. John has served as senior vice president of strategy at Atari, Inc., and is the founder of two Silicon Valley startups, as well as starting his career at Boston Consulting group.
John is the author of The Power of Pull, published by Basic Books in April 2010. He is also the author of a series of best-selling business books, Net Gain, Net Worth, Out of the Box and The Only Sustainable Edge.
John holds a BA from Wesleyan University, a B.Phil. from Oxford University, and a JD and MBA from Harvard University.
This content was first published at druckerforum.org.
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