If you wonder whether you should devote some minutes of your time to listen to Kevin’s speech, jump to minute 11.10 of this talk and listen for a minute.
Isn’t surprising, yet totally understandable, that the 80% of our decisions are taken following emotions rather than objective thinking? In his talk, Kevin explores the power of ideas, the immeasurable influence of emotion over our decision, the need for a new set of skills and values to describe ourselves (expanding our range of intelligence, time and performance set).
About Kevin Roberts:
Kevin Roberts is the Executive Chairman of Saatchi & Saatchi – one of the world’s leading creative organizations with over 6500 people and 130 offices in 70 countries – and part of Publicis Groupe, the world’s third largest communications group. Kevin Roberts has honorary appointments and doctorates at several universities. Presently he is Honorary Professor of Innovation and Creativity at the University of Auckland Business School and Honorary Professor of Creative Leadership at Lancaster University. With academic colleagues, he wrote Peak Performance: Business Lessons from the World’s Top Sporting Organizations, an inspiration-driven business theory and practice. In 2004, he wroteLovemarks: the Future Beyond Brands, a ground-breaking business book published in 18 languages, showing how emotion can inspire businesses and brands to deliver sustainable value. He has written further books on the power of emotion and the screen age. Lovemarks was named one of the ten Ideas of the Decade by Advertising Age in 2009. Kevin Roberts has an international reputation for an uncompromisingly positive, inspirational leadership style, and an ability to generate ideas and emotional connections that accelerate extraordinary value. (Read here his complete biography)