The era of open innovation- a talk by Charles Leadbeater

In this talk, Charles Leadbeater explains how innovation isn't only for professionals: all users can now co-create and co-design all tools that we use in our life.

With a powerful example, he discusses how mountain bikes came from young in Northern California, who were frustrated with traditional racing bikes, that were too heavy. So, they got the frames from these big bikes, put them together with the gears from the racing bikes, got the brakes from motorcycles, and mixed and matched various ingredients. 

This is a category entirely created by consumers that would not have been created by the mainstream bike market because they couldn’t see the need, the opportunity; they didn’t have the incentive to innovate.

A speech to make us reflect on our- usually unexploited- power as users and consumers.